Tyler School of art + architecture
Advertising | Editorial | Wayfinding
May 2023 - May 2024
Directors
As an Assistant Graphic Designer for Marketing and Strategic Communications at the Tyler School of Art + Architecture, I work on conveying complex messages through design. This includes creating internal and external promotional materials and wayfinding while adhering to the branding system and expanding on it. I've also developed advertisement materials for different events and admissions projects.
Deliverables
Vinyl, Brochure, Book, Gallery Card, Posters, Billboard, Monitor Slides, and Social Media Content
Celebratory Greeting Card
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Wayfinding
Summer 2022 - Fall 2023
This project aimed to revamp the navigation experience for students and visitors across the entire campus, with a focus on the Tyler Building. The challenge is to create a cohesive, user-friendly wayfinding system that harmonizes with the institution's existing design systems and brand guidelines, helping individuals find their way efficiently.
Part #1: Research and Brand Integration
Part #2: Wayfinding System Design
Part #3: User Feedback and Validation
Part #4: Testing Temporary Signage
Part #5: User Feedback and Refinement
Part #6: Implementation of Permanent Signage (next step to be completed)
Isaac Tin Wei Lin Exhibition
Time Lines: First Words
This was a 3-4 week-long project with multiple revisions and installations. My initial process began by measuring the space I would be working in and meeting with the gallery head to hear his thoughts on the project and the design preferences of the client and the administration. The two images below show the installation guidelines for measuring the space and installing the content in vinyl.
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Edgar Heap of Birds Family Gallery
Project Echo
This was a 3-4 week-long project with multiple revisions and installations. My initial process began by measuring the space I would be working in and meeting with the gallery head to hear his thoughts on the project and the design preferences of the client and the administration. The two images below show the installation guidelines for measuring the space and installing the content in vinyl.
Image Credit: Dominique Nichole
